And this has been one of the core selling points in getting new artists on board. Songkick hasn’t revealed exactly how its system works, but in an interview with VentureBeat last year, co-CEOs Ian Hogarth and Matt Jones explained that it uses “proprietary software to determine which ticket sales are likely to scalpers” and then cancels the transactions. The motivation for using Songkick is twofold: It gives artists greater control over how their tickets are sold, but more importantly, the platform is designed to curb the scourge of scalpers who buy as many tickets as they can and sell them on secondary marketplaces for a vastly inflated fee. This is no small-time venture for unsigned acts or rising stars - Songkick now claims a number of notable artists selling tickets through the platform, including Paul McCartney, Adele, the Red Hot Chili Peppers, and Metallica. Unlike other ticketing services, Crowdsurge serves as a direct bridge between the artist and fans, cutting out the middlemen. In June last year, Songkick announced it was merging with artist-ticketing service Crowdsurge, in what was a natural extension to Songkick’s existing offering. This means that users don’t have to manually keep tabs on when their favorite band or singer is performing nearby, as they receive alerts whenever they’re scheduled to be in town. Spotify) or locally stored - and matches it with Songkick’s inventory of live gigs. The mobile and desktop service links in with a user’s music collection - either in the cloud (e.g. Founded out of London in 2007, Songkick has built a solid brand in the music realm for the way it helps users discover live shows based on the music they listen to.
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